You may be in the process of getting a new swanky website designed. It is at this stage you should be thinking about search engine optimisation.

 

If you think about seo right at the beginning of the design of your website, it makes it much easier to run an effective online marketing campaign later on.

 

Load speeds

 

Load speeds are very important factor to consider when designing a website. Your website should load quickly on mobile devices and on desktop as well.

 

Load speeds should therefore be considered by your websites designer. You should not use videos that automatically load on the homepage as this can be a reason for a slow loading website.

 

Custom meta descriptions

 

An area often over looked by some website designers is to input custom meta descriptions on each page of your website.

 

Some website designers simply leave the meta descriptions blank. This is a lost seo opportunity.

 

Title tags

 

Title tags are very important part of onsite seo. They are hugely important in telling the search bots what an actual page is about.

 

For example you may be writing an article about how to bake a particularly cake. Therefore naturally written title tags that are added to a page will tell the search engines what the page is about.

 

This means that when Google or another search engine crawls the page it will have a better understanding of what the page is about.

 

By not making your website content thin

 

Another reason why new websites fall down in terms of seo performance is because of the website being content thin.

 

This means the website does not have enough written content marketing or ever green content to ensure that Google can grasp what the page is actually about.

 

For example imagine you run a plumbing business, a one line explanation about the business is not enough for Google to grasp what your business is about.

 

So your website needs a lot of high quality, Google Panda friendly content marketing added to the site.

 

Creating interesting content

 

 

A key part of an agencies job or a marketing freelancer is to create interesting content marketing.

 

If you want to find out more about what makes a websites design seo friendly, why not check out this great article written by Moz |   https://moz.com/beginners-guide-to-seo/basics-of-search-engine-friendly-design-and-development |