Google uses a complicated algorithm, that’s used to calculate where to rank a particular pages or a website and within its rankings.
Google’s Penguin updates looks to penalise websites that use very poor link building practices.
These might be poor quality links that have been purchased, or could be poor quality links that are not relevant and are even spammy back links.
Google’s algorithm is likely to look for low quality back links and penalise a website using such low quality search engine optimisation practices.
This is why you must look for an Seo company that is able to help you build high quality back links that Google’s Penguin updates and it’s algorithm is likely to approve of.
The quality of back links
The quality of individual back links and your back link profile is of huge importance when using Seo to help a website to rank better.
If a website has low quality links it is likely to be placed lower within the search engine results pages.
However, if you have high quality links that are from relevant sources then these can send through high-powered link juice or link equity through to a domain, and this is much more likely that that individual page or website will rank higher within Google search index.
Is it relevant to your main domain?
You must make sure that back links that you build to your domain are relevant to your industry sector.
For example if you are a manufacturer of wind turbines, there is no point in having back links stemming from a manufacturer of cars for example, that’s because this is not relevant and is unlikely to help your rankings.
Therefore your back links need to be high-powered, high in quality and also relevant to your industry sector.
Do they have link equity?
It’s important to think about link equity when you are building up back links for your website, if you have low quality back links leading through to your main pages or your blog posts or your main domain then low quality links are likely to act as deadweight and pull your website down.
Instead you want back links which are high in quality and relevant.
Is Google’s algorithm likely to approve of the back links?
It is important to think about Google algorithms whenever you are building back links, Google’s algorithm has moved on quite a lot since the days of PageRank, it is now much more complicated and complex.
It is used its complicated updates such as Google Panda and also Penguin updates to penalise websites which use low quality Seo practices.
Therefore to win in this new era of online marketing is important that you only use quality ranking signals when looking to promote website.
Do you need help building back links?
