It can be a question that most seo agencies ponder over for some time. That is the all consuming question, what keywords are best to optimise the website for?
And its important to mull over which keywords you should optimise your website for. That’s because Google’s almighty algorithm will only rank your website high if you have got the keyword optimisation spot on.
Also, if you target a keyword that’s particularly difficult, well you may have just implemented a strategy which means the client is waiting a long time to see any sales.
However get the balance just right, and the more difficult and profitable keywords you can get under your belt later on, and the easier words you can get the website to rank high right now.
Do keep this is mind before we press on with the rest of this article, that’s because often the most profitable keywords will be the most difficult to achieve. So do factor in easier words to help bring in revenue while the harder keywords are being tackled.
Are you even targeting the right keywords?
Commercial intent of the keywords is very important. I.e. do these keywords bring the right sort of customers to your website or not? Will these visitors then be likely convert into making a purchase or contacting your business?
So, for example there’s no point in spending endless amounts of time on writing and publishing guides, if the people reading the information are unlikely to be paying customers.
Perform an in-depth competitor analysis
Perform what is called a seo keyword competitor analysis, look at what your competition are optimising their websites for, you may wish to mimic these keywords.
For example, we are an seo agency so every agency under the sun in Cardiff is optimising for the keyword “SEO Cardiff”. That’s because it is a keyword that receives a large amount of traffic.
Cover all your industry terms
As earlier mentioned it’s important to cover all your industry terms, do not over optimise on just one area, yet neglect the rest of your business, as you may see a downturn in business in the areas you don’t optimise for.
For example if you run a dental practice, don’t just optimise for dental practice + area, instead look to see if you want to optimise the website for “private dentist” or “cosmetic dentist”.
Think of the buying cycle when selecting keywords
You may wish to think about the buying cycle when optimising for keywords for your website.
So, for example you may optimise your website for people at the end of the buying cycle, so you may optimise for keywords that incorporate prices or costs within the query.