You may hear on many seo agencies blogs advice on the more important ranking signals, such as Google’s RankBrain, as well as advice on how to build high-quality backlinks.

However, what most seo companies neglect to talk about is the importance of some onsite seo signals, such as title tags.

Within this article we will discuss why there so important, and how they can be used to help improve your websites SEO.

Why are title tags so important?

Most agencies, including Top Space recommends that quality and relevant blog posts are added to the website on a regular basis.

Within these blog posts, it’s important to write natural title tags, and we place great emphasis on the word natural.

For those not overly familiar with white hat seo, they may believe it’s a good idea to place keywords, which they wish the website to rank for within a lot of title tags.

So for instance, if the business was a plumbing business, they may add the words plumber + and an area with the title tags.

However this could cause an over optimisation issue, and this means the website could be penalised.

How should title tags be written?

Title tags should be written naturally, so for instance, if you writing a review on a sports car, it’s fine to mention the car brand, and model within the main page title, then under header tags H1 through to H6, you may wish to use title tags such as “car handling” “car price and the “cars interior”.

Google will know that you are talking about a car because it’s very clever at picking up on words which are all related.

For example, you may naturally write about the tone the engine makes at high revs, Google will spot the use of words like engine, and revs and understand what the blog post is about.