Content marketing is one of the most important aspects of search engine optimisation. That’s because Google uses its search bots to crawl websites looking for new content marketing to bring into its search index.
If you write high-quality content marketing, then this likely to be indexed by Google and they will assess the quality and also the authority of the content before placing it within its search results.
Therefore if your website offers a good user experience for relevant search queries, then the website is likely to surface higher if it is a good piece of quality content marketing.
It is important to think of the following aspects when optimising a piece of content marketing:
The links are flowing through to the main pages or a particular post
When most people think of content marketing they think of on-site work that has no relevance to off-site Seo.
However, content marketing is still connected to links, if the website receives high quality links from other pages it is more likely to surface higher within Google. That’s if the links are high in quality (Google’s Penguin updates).
Quality of the content marketing
The quality of the content is important it has to be well researched, and also contain accurate facts and this is likely to assist the page ranking higher within Google as well.
How does content marketing help a website to rank higher?
Imagine a website that has very little writing, it would be hard for Google to decipher what that website is about.
Imagine a cake business that has very little text but has pictures of cakes, Google would struggle to know the meaning of the website when ranking it within Google.
However, if the website has a lot of information on cakes, say different articles and posts, even some guides on how to make a cake, then this sort of relevant content marketing that will make it easy for Google to assess where to place that website within search index.
What are Google’s Panda updates?
When writing any content marketing for your website, you should have good understanding of the Google Panda updates exactly mean. If you have not got a good understanding then contact a Seo freelancer, or a local agency for more information before adding content marketing to your website.
That’s because poor quality content marketing can damage your websites visibility, in terms of lowering its rankings within Google.
If I do not know how to write quality content marketing how should I go about starting this process?
If you have no idea how to go about writing quality content marketing then you need to contact a Cardiff agency like ours, we can help you write quality content marketing and make your website more relevant for search terms and keywords that you want to target and get more business leads from.
