It’s fair to say that in today’s modern world we expect things to be delivered quickly- that’s to say we expect things to be done in the blink of an eye.
So, whether it’s a toaster we’ve just bought online, or pair of tickets to a concert, we expect the items to be delivered as soon as its feasibly possible.
So, when a business pays an seo agency to implement organic seo, then some businesses will want to get onto the first page of Google quickly.
And that’s understandable as after all that’s the name of the game, right?
Yet, what businesses should be asking is obtaining quick results via organic seo even possible?
Well, despite what some companies may tell you, sometimes the answer for some company’s is no.
That’s because often it takes a great deal of time to get a business onto the first page of Google, that’s if the business wishes to rank organically, plus use white hat methods.
And the reason why it’s often a slow process is not because we doubt our SEO abilities, no, it’s because there are practical reasons why a business often cannot shoot up the ranks.
And SEO is a slow process for a very good reason, that’s because the businesses that are on the first page of Google may have been working on improving their ranking signals, for not weeks, months, but sometimes for years.
And do you think that there are just a few factors that Google’s algorithm takes into account when working out where a business should be ranked?
Well, that would be wrong, because its widely thought that Google’s algorithm takes into account over 200 different signals, here are just a few of them:
· Content marketing
· Onsite seo, such as meta titles, meta descriptions, alt tags, H1-H6 tags
· What’s the mobile version of the website like?
· Business citations
· Anchor text
And we are just getting started, if you want to get your business onto the first page, well, often all of these signals will need to be improved
It all boils down to just one thing- that is how strong your competitors are
Let’s be realistic about things, let’s say you plan on launching a new car insurance company, and you want to gain more customers via organic SEO.
Well, as you might expect, the companies that are on the first page of Google for terms like “car insurance companies” well, they are likely to have spent hundreds of thousands, if not millions of pounds to get their businesses there- plus, this didn’t happen overnight, nope they will have worked with a digital marketing agency for years.
So, if you have a rather modest marketing budget, then you have to be realistic as to what your seo agency can achieve with this.
As here’s the thing, how fast your website can climb Google is down to how strong your competitors seo is right now.
For example, if your competitors have really good backlinks, and the onsite SEO is very strong as well, well, your business has to beat this standard of SEO, and often this takes a lot of time.
So, every time that Googlebot crawls and indexes a website, it is telling Google’s algorithm if the business has improved its seo, and it doesn’t do this say once a week, or once a month, no Google’s algorithm is updating every day.
That’s why when you log into your Google Search Console account, you will see your average position change each and every day.
So, for example, let’s say you run a local construction business, and you want your company to get onto the first page of Google, for that to happen your construction business has to beat all the other businesses seo for that keyword.
So, for example “local builders”- your business would have to beat all the other construction businesses, and there are normally 10 businesses that are ranked on the first page of Google.
And you might think, well there’s only a few areas that I will need to beat these businesses in, such as backlinks, and meta titles- but no as we mentioned earlier on, there’s over 200 ranking factors.
So yes, your marketing agency often will have a lot of work to do.
Therefore, for your business to get onto the first page, your business must have the strongest seo not in just a few areas, such as backlinks, but on average your business must have the strongest seo overall.
Plus, the work should always be white hat, and what do we mean by that?
Well, if the work is not white hat, that means to a high standard, and to the standards of Google’s Webmaster Guidelines, then your business could incur a penalty. An example of an algorithmic penalty would be a Google Penguin penalty.
So, not only must your business beat the competitions seo, but the work must to be a very high standard, as if the business does incur a penalty, well your business could be removed from Google altogether.
And does this mean that once the marketing agency has convinced Google’s algorithm that you should be on the first page, that you will stay there forever and a day?
Well, no, the answer to that question is this, your business could be moved to page 2 the very next day, so this is why most businesses pay an seo company to improve their seo on a rolling monthly basis, that’s because work is needed every single month to improve, or sometimes just to maintain where your business ranks.
Okay, so why do some companies state that they can do it in next to no time at all?
This is the trap that some businesses fall into, that’s to say they pay a really cheap price for SEO, yet then they get really cheap and low-quality SEO in return, which can mean that the business later receives a penalty, like a Google Panda penalty.
These penalties are sometimes called algorithmic or manual penalties. An example of such a penalty would be a Google Penguin penalty.
This means that if the agency implements rubbish seo, which means that if it is detected as low-quality seo, and the business could then get a penalty such as a Google Penguin or Panda penalty.
So, not only must you find a business that is good at what they do, but they must offer white hat work.
Can your agency help?
The solution to improving where a business ranks is to invest in quality white hat seo. Our business can offer white hat seo, so if you would like a quote, well why not give us a ring?
Like most marketing agencies, we offer our services on a monthly basis, each month we would need to work on improving different areas of your businesses seo, here are just some of the areas we might need to improve:
Meta titles and meta descriptions
First things first, we may need to rewrite and add new meta titles, and meta descriptions. We would want to rewrite the meta titles, and meta descriptions if we thought we could improve your businesses CTR and help to reduce your company’s bounce rate.
Header tags are important to break up large amounts of text, for example, let’s say you write a blog post that has 2000 words plus, we would then use header tags to break the text up, plus also give GoogleBot a better understanding of what that page is about.
So, for example, let’s say we were writing header tags for say a page that is selling running trainers, we may use H1 through to H6 tags, do describe the different features that the running trainers have.
The homepage may need redesigning, for example more text may well need to be added to the homepage.
Or the web design company may offer A/B testing, sometimes called split testing and this is often used to improve the businesses bounce rate, that’s by lowering it.
Another way that your seo agency may improve your businesses seo is by improving your internal linking, and the anchor text.
So for example, lets say that you run a business that sells candles, and your candle business publishes a blog post once week, you talk about how your candles are made, and also how you make different candles that give off different smells.
As you sell hundreds of different candles, you may wish to use internal links, so this is a link to another page on your website, and you may use the anchor text as something like “beeswax natural candles”.
Now, Googlebot will be able to see the link, follow the link, and index that page, so it can help to improve your businesses seo.
But also, if the anchor text is written in a white hat way, then its possible that this can also improve your businesses seo, but it does have to be done in a white hat way.
Anchor text is also really important, so many marketing agencies over optimised anchor text, for example by writing “web design + city” in the footer of every single website the web designers built, this doesn’t look white hat, so its likely to damage the businesses seo.
Instead it should be varied, the website designers may wish to write “created by” , “built by” or just simply the company’s name, but all work should be white hat.
This is a really important part of the seo process, that is your business should publish high-quality useful blog posts.
So for example, if you’re a wedding cake maker, blog about how to make wedding cakes.
If you run a web design business blog about how to build websites.
If you’re a mechanic talk about how to look after your car.
Now, why would you want to give away free advice, that doesn’t make much business sense, right?
Well, in matter of fact if it is done right it does, the business may receive more visitors, it may receive more quality backlinks, plus Google’s algorithm will detect these high-quality backlinks, and the business may move up the ranks.
Yet, if the content marketing is not done right, that’s to say its low-quality, for example it uses duplicated text, then Google’s algorithm will spot this, and its likely that if the content marketing is low quality on your company’s website, then you may receive an algorithmic penalty.
If you were to ask most marketing agencies, what do they think is the most important ranking signal?
That’s to say which signal do they think is the most important ranking signal there is, they are bound to say link building.
And why is link building so important?
Well, lets say that you run a business that sells bathroom suites, let’s say your business wants to sell more baths, then your bath page is going to need more quality backlinks.
If you have hundreds, or thousands of good quality backlinks, which are sending “link-equity” to that page, then your business is likely to improve where it ranks.
But the links must be of good quality, they must be relevant, they must be from a high-quality source, such as the BBC.
Has your business got a Google My Business account?
Does the address, company name and phone number match your website?
Then have you got business citations that all match, if the business citations do not match, then this can cause conflicting business citations.
Conflicting business citations can damage your business seo, so its important to work with a marketing agency so that they can improve your local seo
How our marketing agency can help:
If you would like a quote, then why not ring us?