Artificial intelligence is often thought about as only appearing within science fiction films.

 

However AI is frequently being used in discussions which relate to search engine optimisation. That is it is thought to be implemented within Google’s complex algorithm when assessing where to rank particular websites with the search index.

 

Within this article we’re going to look at everything from Rankbrain, through too different ways that may deploy AI to increase the accuracy and the quality of its  search engine results.

 

Rankbrain

 

It was widely discussed within the media about the Rankbrain project, which said that states that Google may be using artificial intelligence to help increase the accuracy and to assess the quality of websites.

 

Google is well known to use over 200 various ranking signals, it uses these to assess the quality of the website and also how much of an authority it actually is.

 

Google uses RankBrain to gain a better understanding of search strings so that it can present quality answers.

 

Google is well known for using its Knowledge Graph, with its understanding in various entities to present answers directly in the search results, and Knowledge panel.

 

Computational assessment

 

Google is thought of as a mathematical formula, that is Google is a complicated algorithm that is used to assess the quality of a website so that it the best quality information.

 

Therefore Google uses a computational assessment using its algorithm to determine where to rank a particular website. It is thought that Google uses Rankbrain in conjunction with its algorithm to assess where to rank a website.

 

For example it may look at time on site figures, to better understand how people are using a website, and if they are spending a long time on a particular website then it is likely that the search engine has answered the question that is presented to it.

 

Google’s Algorithm

 

Google’s Algorithm is a complicated algorithm that is constantly changing, but is it is assessing the quality of back links and also the quality content marketing and it is looking at the quality of these signals to assess within its algorithm where to present a website in terms of the search engine results.

 

Google Chrome

 

Google Chrome is a browser that is offered by Google, it is widely thought that how users interact with websites and information such as bounce rates and time on site figures are relayed back to Google in some way so they can build a better understanding about if a website and if it answered a particular query.

 

Could AI play an even bigger role within Seo in the future?

 

It is thought that artificial intelligence will play a larger role within Seo within the future, that is that artificial intelligence will be used to assess the quality of a website and gain a much better and clearer understanding of entities.

 

This is much more likely to increase the accuracy and the confidence that Google has presenting answers directly within its Google knowledge panel, is therefore likely to build a much bigger understanding of entities to fill its knowledge Vault

 

When Google gains a better understanding of entities it is much more likely to better understand search queries that are presented to the search engine, it may also use artificial intelligence to better understand natural voice processing when a question is asked to the search engine.