Think about Seo for people and not for the search engines benefit

 

A lot of people think seo needs to be carried out just to try and manipulate the ranking signals. This is the wrong way of conducting seo.

 

Instead you need to put the user of your website at the centre of everything you do.

 

If you offer high quality information then this is likely to be rewarded with higher rankings.

 

So think about optimising for real users and not just for the search engines algorithms.

 

Enter the mindset of your audience

 

It’s all too easy to think that all you need to do is place strategic keywords within your onsite seo and build links. There’s much more to it than this.

 

For example you need to understand what your visitors want from your site.

 

So for example say you operate a dental practice, and you are providing information for emergency appointments. Your websites visitors will want quick information that may allow them to get out of dental pain and know where to obtain such a service.

 

If you offer good quality information then the search engines will pick up on this. Your website will have a low bounce rate. This means that users will use the information without having to go off your website and find additional information because your website will answer their search query.

 

So therefore think about what your websites visitors want.

 

 

This may mean thinking about the different types of searches that are made.

 

 

Transactional Queries

 

Transactional queries, are queries where somebody wants to obtain something.

 

For example they want to purchase an item. They often know what they want and its just a matter of finding what they want easily.

 

For example a transactional query would be buying a coach ticket to London.

 

 

Informational queries

 

Informational queries are somebody searching for information. These may be answered now directly within the search engine results.

 

This is often done through Google’s Knowledge Panel. This may answer the question directly within the search results.

 

This sometimes saves time where you do not need to go into the organic search results to find an answer.

 

An example of an informational query would be how tall is Big Ben in London for example.

 

Navigation Queries

 

Navigation queries are used when people want to go to a particular page but may not know the web address.

 

So for example, someone may want the BBC business news, so they run a Google search so they can find the exact page they are after.