The search engines employ complicated algorithms. These algorithms allow the search engines to look at the relevance and authority of a website.

 

Before we delve into how search engines work in more detail let’s consider the basics for a second.

 

Crawling and indexing

 

Some of the search engines employ automated robots, some times referred to as search bot’s.

 

These bits of code are busy constantly looking at websites for new information to bring into their index.

 

These pieces of code which will work with an algorithm are sometimes called spiders.

 

It’s all about relevance

 

Google and the other major search engines work by understanding the relevance of a website or a websites individual page.

 

This is to understand the information and its meaning. For example a page is focuses on providing information in a more focused way stand’s a better chance of surfacing higher for search queries.

 

For example a page talking about how to fix a certain model of car, rather than including every car brand is more likely to surface higher in the SERP’s because the keywords used will be more focused.

 

Search queries

 

Any good seo agency or instead if you employ an online marketing consultant, they will be interested in the search queries that are commonly used to find your business.

 

This is sometimes called conducting keyword research, this allows for on-site seo so that you attract the right sort of visitors to your website.

 

The search engines use keywords and on-site optimisation information to work out what your website is about, and where to place it within its search index.

 

 

It’s all about the algorithm

 

There is more to seo than just content marketing and backlinks, in fact there is thought to be over 200 ranking signals.

 

A good Seo agency will then look to strengthen these ranking signals so that your website becomes more relevant and authoritative.

 

For more information about how the search engines work why not have a look at this page on Moz

 

 

How we can help

 

We offer what is called White Hat Seo, we are based within Cardiff which is in South Wales.

 

We can carry out the following SEO services:

 

  • Content marketing
  • Link building
  • Social media optimisation
  • Low cost seo packages, our seo prices start from £220.00 pcm in Cardiff.