Content marketing is very important to any seo strategy, in matter of fact if it was missing then the whole seo strategy could fall apart.
Therefore content marketing needs to central to most marketing strategies, that’s whether the business in question is large, or a small local business.
But it’s important to note that content marketing can be carried out the right way, and there’s also a wrong way, which could result in a website being penalised.
Google is powered by a rather sophisticated algorithm, built in to this algorithm is a feature that detects low quality work.
So, what this means is, if your website has low quality content marketing it may get hit by a Google penalty.
What is content marketing?
Content marketing comes in many forms, that is it could be the “ever green” content that’s written on your websites main pages, or it could be blog posts for example.
However content marketing is so important to seo, not because it is one ranking signal in itself, but because it allows the search engines to read multiple ranking signals.
For those who do not know, ranking signals are what Google’s algorithm reads on your site, and offsite to determine how important your site actually is.
So strengthening ranking signals is what an seo agency does day in, day out. Content marketing is often used by most agencies because it allows you optimise the following areas:
- Alt tags
- Title tags
- Meta descriptions
- Keyword optimisation
Why have all content marketing efforts got to be high-quality?
If a website doesn’t generate high-quality content marketing then it is possible the following occurs:
- Loss of rankings
- Increased bounce rate
- Reduced time on site
- Reduced number of pages viewed, leading to lack of conversions
Why is duplicated work a problem?
Duplication is a massive problem within seo, that’s because if you have duplicated content marketing then your website is likely to be hit by a penalty.
Also, if another business pinches your content marketing then Google may drop your page or blog post and may in some cases believe that the other website is the original author of the work.
Why is low-quality content marketing a problem?
Your digital marketing business should generate good quality content marketing, as anything less is likely to have an adverse effect on your sites rankings.
Why should my business avoid “spun-content marketing”?
Spun content marketing is likely to subject to a Google penalty sooner or later, so it’s not advised that a business’s uses work that has had the wording reshuffled.
