Some agencies may want to jump in head first, that’s to say they may want to start work on enhancing your site straight away.
The enthusiasm may well be commendable, but it’s also fair to say that this may result in a rather blind seo strategy and may well be ineffective.
Instead any good strategy should start by looking how strong the competition are.
What is a competitor analysis?
A competitor analysis is looking at where you would like your website to be placed, then noting all of your competitors.
Then when you have your competitors scribbled down it’s time to start the process of reverse engineering their websites.
This means looking at why their websites rank so well, is it because of their content marketing efforts? Is it because they have really strong backlinks? Or, is it because they are just really good at capturing the right audience on social media profiles, like on Twitter for example?
Why should my agency undertake one?
All agencies should undertake a competitor analysis, this shouldn’t be an automated process that’s handed over to some website that offers such a service neither.
Instead a seo expert should cast their critical eyes over the competition, work out what they are doing well, and what they are doing not so well so you can exploit their weakness for your own advantage.
What’s the importance of backlinks?
Google is powered by a very sophisticated algorithm, it’s had many a seo consultant puzzled as to how it really works. However most experienced seo consultants are in agreement that links are important.
Hang on, let us rephrase that for a second, backlinks are a major deal, they can make or break a seo strategy. They can be the difference between page one rankings and page 10, however as any experience marketing agency will be able to tell you, they are hard to get.
So if your competitors have got good links, your agency must now work their cotton socks off to try and get them also.
What’s the importance of content marketing?
Content marketing can also make or break a seo strategy, this means you can either target keywords in such a way that your website succeeds, or your agency may make a mess of it and get the website penalised.
So a word to the wise, choose your agency carefully.
Why the careful eye of a marketing consultant is important
We think that for a seo strategy to work, and for the competitor analysis to have any meaning, it must be undertaken by someone who’s experienced.
Experienced seo consultants are able to cut through what’s important and what’s not, meaning they can work out how your competitors are doing so well, then strive to beat them by implementing a stronger seo strategy.
How our agency can help you
Top Space can help you with your marketing goals, just give us a ring to see how we can help you.
