Introduction

If you’re pretty clued up on your SEO basics, then you will know probably know that content marketing is one of the most important aspects of any digital marketing campaign.

After all, without any written work it would be pretty hard to communicate with your audience.

Sure, there’s always video marketing and podcasts, however even Google’s mighty algorithm can find it difficult to listen to 90 minutes of natural conversation, and work out what the video marketing was actually about.

So we are brought back full circle to content marketing, the written word- and if used properly it can be a powerful method of securing more traffic and ultimately more business.

What makes content marketing high-quality?

What makes content marketing high-quality is subjective, after all your unlikely to get a local seo agency stating that they are offering low quality content marketing- so grab such work when you can!

However, the truth of the matter is this, content marketing can be worlds apart when it comes to the actual quality. And for those that know a bit about content marketing, will know that any respected agency would most likely consider the following factors when assessing quality:

Relevance

A copywriter is only as good as the strategist sat behind them, meaning allow your copywriter free reign and you might end up with work that lacks a strategy.

So, its vitally important that there is a strategy behind the work.

Engaging

Even if your reading an article on how to fix a leaking tap, the audience deserves to be entertained, and not sent half asleep by the time they reach the bottom of the article.

So, it’s always worth injecting a bit of vitality, but also make sure the work gets to the point and answers the question, that’s without a ton of waffling.

Have you adopted the right tone of voice?

If your writing content marketing for a law practice, well this is likely to be written slightly differently than an article promoting a dance event.

So, tone of voice is important, you must enter the mindset of your audience, think what tone of voice will most likely appeal to them.

Would a formal writing style work? Or would a more lively informal tone be the best tact to take?

What’s the aim?

All content marketing work must have a clear aim, that’s to say is it created to boost relevancy for the website? Or, has the work been created so that it draws in links?

Link out to related sources

No good piece of content marketing is ever created without some kind of perspective from somebody else.

So, if you have written an article giving your viewpoint on something, why not throw in an opinion from a respected source?

Don’t just write for Googlebot

Some agencies still write purely for seo benefit, however this method is dead, and has been for some time now.

The aim is to keep the bounce rate down

Poorly written content marketing will increase your websites bounce rate, which will harm your websites seo performance.

How our agency can help

We are a well-known digital marketing agency, we are based within Cardiff. For help with your seo campaign, why not get in touch?