Autodraw and Google

At Top Space our consultants are primarily interested in organic seo developments, however from time to time certain tech innovations do catch our eye.

One that caught our eye this week was a newspaper article that detailed Google’s launch of Autodraw.

Autodraw is a neat and fun drawing tool, it takes our ham-fisted drawings and then it can transform them into a great neat picture. This we think is rather cool, say for example you couldn’t find an image to suit your latest blog post, no problem at all, go on over to AutoDraw and then make a picture there.

Why was your agency so captivated by Autodraw?

We were fascinated because these programs may appear rather basic at first, but really behind the scenes they a complex mesh of AI, that represents what the future has in store for seo.

We say future because the program uses a certain element of AI in order to work, this means that the AI within Autodraw is so clever it can check the image, see that you are trying to draw and then offer a beautifully designed version. Yes, you got it right it’s the start of AI working alongside us to help with our everyday tasks.

How has AI got anything to do with SEO?

Google has already stated that it uses a ranking signal called “RankBrain”, now this was no small deal because Google’s Rankbrain is in fact a very important ranking signal indeed.

It’s thought by many agencies to be the incorporation of AI technology to form more accurate search results.

Also, many seo consultants believe that RankBrain is used to look at user behaviour, this means that if hundreds, or even millions of visitors bounce off your sites page for a certain keyword, well this may just mean that your site doesn’t best help the visitor. Google may spot that not many people use your website for that keyword, and therefore may place the website lower down the rankings.

So, how does SEO, Rankbrain and Autodraw have anything to do with each other?

Google is investing in AI technology, but AI needs to be fed with information for it to work. Many agencies, including us at Top Space, believe that AI is being fed by our very interaction with the search results.

This means ranking positions are changing based on how user interact with the various businesses.

If millions of people search for “cheap brown boots”, and result number 3 has the most visitors and conversions, well its just common sense if Google was to make result number 3, number 2 or number 1.

This is why we think the future of seo is so exciting.