Seo consultants most certainty like to keep their fingers on the pulse, because of this we are always seeking out which ranking signals are the most important.
If you are an avid follower or all things seo related you will already know that nothing stays still for long when it comes to online marketing. That’s to say a ranking signal that’s top of the tree today, may well drop off the chart tomorrow.
So our agency was more than interested when Search Engine Land published the latest 2017 periodic table of seo success factors. Here’s what our bunch learnt.
Mobile, AMP and direct answers
As we all know, nobody likes waiting an eternity for a mobile website to load, Google knows this as well, that’s most probably why the latest periodic table put mobile AMP and site speed higher up the pecking order.
So, if you are an agency worker, or perhaps you’re a small business owner who is having a dabble at online marketing yourself, you may want to brush up on why faster loading websites are so important.
At Top Space we like to give our clients relevant marketing advice as soon as we possibly can, that’s why we are recommending that websites should be hosted using the fastest servers they can afford.
We are also watching carefully how Google will choose to promote AMP (Accelerated Mobile Page’s) within the SERP’s in the future.
What about direct answers…
Don’t worry we didn’t forget. We think if there’s one area of online marketing that’s going to see significant growth in the next few years it’s how direct answers are used. Sometimes these are referred to as featured snippets.
Now for those who don’t know what these are, don’t be alarmed, you’ve probably encountered featured snippets or Google Knowledge Panel’s without even knowing.
For example, say if you asked Google what the weather is going to be like today, you may have been presented with an answer directly within the search results, that’s without visiting any particular website like the BBC’s site, well it’s these answers that are called knowledge panels.
Google Home, using Google Assistant technology we believe is where more and more seo agencies will focus their attention upon in the coming months, and indeed years that follow.
We all have hectic lives, as such we want reliable information fast and often on the move, by asking Google Home questions we will often be presented with information that’s sometimes taken from Google’s Knowledge Panels.
So, if your website can be deemed of sufficient quality that your websites information is lifted and used within Google’s Knowledge Panel, then we believe this will be a very important seo milestone that has been reached.
We believe the most significant impact will be felt by small businesses, that’s because if somebody asks Google Home “who is the best seo consultant in Cardiff” and Google replies with one company, well this is obviously only good for that business that gets mentioned.
Quality matters
We believe in many respects that nothing has really changed in terms of the major ranking signals such as links, content marketing and how your site is put together.
We believe it all comes down to quality, if your agency is offering quality seo by the bucket load we believe you are on to a sure-fire winner.
