If you to go onto any seo agencies services page, you will most likely find that most businesses today offer social media marketing.
Within this article we are going to focus on Twitter, and we are going to ask, can Twitter be used to help a websites seo?
How can Twitter help my business?
Ask any experienced seo consultant, and most will say the same thing, that is that social media can help seo, however it’s not the most important ranking factor that the search engines look for. Google uses all sorts of ranking factors to determine where to place your website.
For example, most digital marketing experts will state that content marketing nd backlinks are the most important ranking signals. Also, it’s thought that RankBrain is important as well, and some agencies see Google’s RankBrain as the third most important ranking signal.
However, with that said social media is still very important, but it’s also worth keeping in mind that Google is thought to look at over 200+ ranking signals when determining how important a website actually is.
So social media only makes up a fraction of the ranking factors that Google looks at to weigh up how important your website is.
How can I use twitter to help my business?
Many businesses use social media sites, like Twitter to promote their content marketing articles. For example, we are a Cardiff online marketing business, so we use Twitter to promote new articles on seo that we have published on our blog.
This is the same for many businesses, and this can have some seo benefits as well.
Content marketing
Content marketing on your site may well be the best content marketing there is- but what’s the point if nobody is reading it.
There is likely to be a large audience who are interested in cycling, so they may read the articles that you publish on Twitter. Then if they like the articles, they may even link to these article on their own blogs.
This means that a business is naturally building backlinks, and this is seen as one of the most important seo tasks to undertake in order to gain better rankings.
Brand awareness
Some businesses just use social media to improve brand recognition.
Listen to what the audience is saying
Some businesses may be launching a new product or service, and social media is great at getting an idea about what your customers think.
More traffic sources is a good thing
Log into your Google Analytics account and you will see that Google will know where your websites traffic is coming from. For example, is it coming from organic traffic, PPC traffic, direct or is it coming mostly from social media websites.
Most leading seo agencies believe that it is a good idea to get a mix of traffic coming to your website, this means that you will want traffic to come from all different sources.
