Introduction

Some businesses may register for a Google My Business account, however some may fail to regularly update their accounts.

In seo language this means that a business runs the risk of creating conflicting citations, this means that their website states one things, and their business citations another.

This can mean some businesses lose their ranking in the Google local business listings, because Google may well be confused as to what details are correct, and which ones have become simply outdated.

What are business citations?

Most seo experts spend a lot of time building what are known as business citations, which can help a businesses local seo.

Business citations are just another name for NAP information, and NAP stands for Name, Address and Phone number of a business.

Google scans quality business directories, it notes where a business states it’s located, its business name and phone number then compares this with the details you have stated on your website.

If the details tally, then Google will have greater confidence that your business is where you say it is, and in return Google is likely to display your business more often when people are looking for product or services that your business offers.

But why must these details be regularly updated?

Sometimes in the mayhem that’s caused by changing offices, the last thing on some business owners minds is to update their Google My Business account.

Often they are more concerned with making sure they can transfer their telephone numbers, and get post redirected.

However this is often where Google My Business accounts get rather neglected.

Also, it’s worth bearing in mind that some business owners believe that it’s just enough to change their address details within their Google My Business account, however all the business citations need to be updated as well.

This means going through sometimes hundreds of business directory listings, and updating the details.

How can an seo agency help?

An seo agency should be informed by the client that they are changing offices, then the work can begin by updating the clients websites, updating Google My Business, but also updating all those business directories.

How affordable is local seo?

Top Space offers white hat seo services, our prices are very affordable, for a quote, why not give us a ring?