Introduction
It’s a dilemma that’s as old as the hills, that’s whether a business owner should employ a person to carry out their seo, or to relinquish control and find an seo agency.
We may well be biased, because we are an seo agency that’s based within the great capital city of Cardiff-however we are going to give our best shot at stating why seo is best carried out by an expert at an agency.
Times are changing
Google’s algorithm is sophisticated, to say that it’s smart well that would be an understatement of epic proportions.
No, credit where credit is due, Google’s algorithm is something to marvel at, that’s because it works constantly to reward websites that implement white hat seo, and seeks to punish websites that cut corners.
More businesses have been punished by Google algorithm penalties, so this is why so many are now seeking out agencies that do things the right way. It’s true to also say that to carry out seo the right way can take longer, but most businesses now recognise that more stable rankings is preferable that running the risk of Google penalty.
It’s more cost effective
Some businesses employ a person on the basis that they have carried out seo tasks in the past, but the truth is the businesses that really succeed are the ones that employ the services of an seo expert.
An seo expert is likely to keep an eye daily on websites like Moz and Search Engine Land, they will be up to date on all the latest changes, and this knowledge is what can push a business forward.
Get it wrong and the website will suffer
Sometimes an internal seo person just wants to see the rankings of a website increase at whatever cost.
This means they may purchase low quality links, they may generate a ton of content marketing or they may publish endless tweets on social media accounts. But it is entirely possible to over optimise a website, so one day a website may well increase its rankings, however too much seo could trigger a spam algorithm and suddenly a website incurs a penalty.
If it’s a passion, it’s not a job
For those that work in the seo profession, for most it’s a passion, and this means that their work is approached with a different mindset than someone who views seo as a task that needs to be done.
This passion can be felt in how the content marketing is written, it can also be seen in how far a consultant is willing to go in order to build the right backlinks for a business.
Ultimately seo is no different from any other form of marketing, it comes down to communication, so if the right messages are sent, the right responses will be earned.
