Building high quality backlinks is not easy. You need high quality back links leading to your website to bring in what is called link equity and link juice which can increase the authority of your website, so that it appears higher within Google.
Say for example you were a leading dentist within the area of Cardiff, you may have a page on your website that you want to increase traffic to and this might be dental veneers for example. In order to raise the authority of that particular page you need good quality back links leading to that page that increases the visibility and increases the authority of that page so that it appears higher within Google.
What are high quality back links?
High quality back links are back links that come from good relevant sources that relates to your industry. What we mean by good sources say you were dentist, you would want good quality back links coming from a well-respected and good quality sources of information such as the dental Association for example.
It is often websites which offer good information, and are respected, and are trusted as a good source of information, these are the sorts of websites you want to get backlinks from because they are trusted by Google, and when they link to you through a “do follow back link” this will send link juice and link equity through to your domain which can increase a websites rankings.
What are the best forms of websites to get back links from?
The best forms of websites to get back links from are ones which are high in quality. What we mean by high in quality is a website with a high editorial standards, something like the BBC.
For example, if you were a builder in an area like Cardiff, and you were to get it backlink from a website which regularly talks about construction news, then this would be rated as a website to get a back link from if it is good quality. Always remember that the websites that you get backlinks from have to be high in quality, and they have to be from a trusted website that you recognise as being a good source of information.
Will this take much time?
Getting backlinks takes a great deal of time. Getting backlinks takes a great deal of time and effort because getting high quality back links means that you are getting links from a source that many other people would want to get of back links from also. What we mean by this is say that you were dentist, and you want a back link from the dental Association thousands of other dentists will want links from the dental Association also, so you have to compete with them often on the basis of offering a high quality piece of content marketing so that you can offer it to the dental Association in return for a high quality back link.
Often also even if you do have a high quality piece of content marketing, this may not be accepted by the website that you want to get a back link from, because they may have already covered that topic very recently.
So often you are competing with other competitors, who want back links as well, you are also competing on how fast you can cover a certain newsworthy topic, and then offer this information to another website before your competitors get there before you, and in the back link before you are able to achieve this.
The Penguin updates are a series of algorithmic updates by Google. They look for low quality spammy links and look to penalise a website which have a low quality backlink profile. Those websites which are trying to manipulate the search engine rankings by getting a load of low quality links to a certain page or the website as a whole are likely to be picked up by penguins algorithm update.
What are the Penguin updates?
Google’s Penguin updates have become more and more sophisticated over recent years. Therefore Google has gone very good at detecting link spam and low quality black hat practices which are sometimes used to trying gain better rankings within its search engine. Therefore it is not worth taking part in black hat Seo any more, and you should instead concentrate your efforts on white hat search engine optimisation only.
What is Google’s disavow tool?
Google’s disavow tool is a way of removing the low quality links that have linked your domain. It is possible for a competitor to try and bring your website down through what is called “negative Seo”. This is the process of trying to attach a load of low quality links to a website, to try and harm the website rankings through the amount of low quality links.
Therefore Google has developed its disavow tool. This is a tool that is used to tell Google if you do not wish to be associated with some low quality links that have been linked your website, and you have not created or asked for these types of low quality links yourself.
