So many business owners are perplexed as to why some competitors rank higher than them. Some may have even run their competitors through a backlink checking tool, like Majestic.
What they may discover is that their competitors have no links, or an absolute mass load- so how many backlinks are needed for local seo?
Are backlinks required for local seo?
The truth is backlinks only make up one section of the SEO mix, for example if you imagine a pie-graph for a second, well when it comes down to importance, links would take a chunk, but by no means the whole pie.
So what are the other ranking signals? Well, there are over 200+, so the answer to the question is this, to rank high you often do need backlinks, but this only makes up part of the equation.
That’s because quite often, you have to strengthen the other 200+ ranking signals as well.
Why must the links be of quality?
There’s a further complexity as well, that’s because different links are worth different values. In fact, one link can be super powerful and help your seo, well some other types could be deemed as spam and could negatively impact your seo.
Why are backlinks sometimes best left to an agency?
Sometimes someone within a business has a go at building links, but sometimes, if they do not know what they are doing then this can be disastrous. That’s because a load of low quality links, can trigger a Google Penguin penalty.
Why are 100 links sometimes better than a 1000 links?
So, it’s far better to have 100 high quality, relevant links, that send strong link equity, and that have nicely optimised anchor text as well, than it would be to have 1000 links, which are just junk.
What is Google’s Penguin update?
Google’s Penguin update is part of Google’s algorithm, if it spots low quality junk links leading to your website, it could trigger a penalty.
