Google has a major algorithm update that it uses to assess the quality of content marketing and written the work that is placed upon a website stop
Google uses what it’s called Google’s panda updates to look and assess the quality of content marketing.
You may have employed a low quality agency in the past they may have added low quality work to your website. It is entirely possible that the panda updates noticed as low quality work and therefore lower your website within the search engine results.
The panda update looks from low quality work in the form of duplicated content, keyword stuffing and other forms of poor Seo practice.
This is why it is so important when you employ a new search engine optimisation agency that you properly vet them and ask for references.
If you do not get the right agency on site it is possible that a website has low quality content marketing added to it which could damage your website rankings.
It can take sometimes a long time to recover from a panda update. That is because a website may incur a panda update and rectify the issues but it can still take a long time for Google to pick up and for its to place the website back into a higher Google position.
This is often because Google has placed lust less trust the website because it is used what is called black hat practices. You may therefore wish to use an agency or indeed an Seo freelancer which can correct the duplication issues and also implements new content marketing work to try and redeem rankings within Google.
Content marketing should always be high in quality and also relevant to your industry sector. For example if you are a demolition company and you are looking to use search engine optimisation to gain more demolition work you should not use low quality methods of content marketing or write about items and son non-are relevant to your industry sector.
Example there is no point in a demolition company regularly talking about rugby as this will not help the companies rankings within Google
