Google is a very clever search engine. Google only promotes White Hat seo rather than black hat methods.
They do not want low quality content marketing and other black hat methods of Seo cluttering up the search engine results and ruining the experience for Google’s users.
This is why they introduce algorithmic and manual penalties to penalise low quality websites that use black hat seo.
We now going to look at some of these updates in more detail.
What is Google’s Penguin update all about?
Google’s Penguin updates looks at the quality of links that flow through to domain.
Some Webmasters, Seo consultant’s and those seo businesses that may have in the past tried to manipulate rankings by getting low quality links to links to pass through to a domain may still be affected by low quality link practices. It’s important to contact a quality agency or freelance consultant who can disavow or remove low quality links.
Any quality Cardiff Seo company will be able to tell you how low quality links linking to your website is not a good idea at all.
Getting low quality links can mean your website gets penalised by an algorithmic update which may lower the search visibility for your website.
What is Google’s Hummingbird update all about?
Google’s Hummingbird update is a very clever update which looks to make the search engine results more precise and accurate. They do this by looking at the search string and picking up on words to make sure that Google selects the best answers for the questions that you present to it.
This means that Google is now has a much better at understanding the content marketing that answers the search string. This means that the search engine matches up quality sites that offer high quality user experiences with a search query.
What are Google’s Panda updates?
Google’s Panda updates are primarily focused on the quality of the content marketing and other on-site seo factors. That is if you using low quality content marketing methods then such a website is likely to be penalised within search.
Low quality methods of content marketing are keyword stuffing text and anchor text, duplicating content marketing and generally writing poor quality content that has little meaning other than trying to manipulate a websites visibility within the search engine results.
What is Google’s Pigeon update?
Google’s Pigeon update is an update that affects local search visibility for websites. If you are looking to increase your websites visibility locally use only White Hat Seo methods.
That is look to get quality business citations from websites that give information about your businesses like its name, address, and its phone number. Such search engine optimisation should be referred to as NAP information.
How do I stay on the right side of Google’s algorithmic updates?
To stay on the right side of the Google’s algorithmic updates you should find the right seo consultant or Seo agency in Cardiff, one that can keep you on top of all the major algorithmic updates that Google pushes out over the course of the year.
If you partner with the wrong type of agency they may use old-fashioned methods which could actually harm your websites visibility and decrease your websites rankings over time.
