Peer into any seo agency these days, and you are more than likely to see a Google Analytics tab open somewhere within the office.
And that’s with good reason, Google Analytics is a super useful tool for checking how well a websites seo is performing.
So, if a client wants to know how many organic visitors they have received that week, then it’s Google Analytics that can offer a reliable source to find information from.
Plus, there’s also a feature to see how many people are on your website right now, so that’s pretty neat as well.
We use Google Analytics in order to obtain the following information for our clients:
- Visitor numbers organic, PPC, Social
- Time on-site figures
- The website’s overall bounce rate
- We also report on a ton more stats as well to our clients
Why are bounce rates worth monitoring?
You can use Google Analytics to monitor a website’s bounce rate, and this is a really important statistic to monitor for any business.
A website that has a super high bounce rate, is kind of like owning a restaurant, and a lot of people walking into that restaurant, yet then leaving straight away. That would be kind of odd right?
As the manager for that restaurant, you would understandably want to get to the bottom of why so many potential customers are leaving.
At this is why bounce rates should be monitored closely. A high bounce rate means visitors are landing on your website, then leaving straight away. Your agency should act quickly to understand why your website is losing customers.
Which pages on your website are attracting the most visitors?
Imagine just for a second that you run an online marketing business, say within the busy and bustling city of Cardiff. So you peer into your Google Analytics account, and it reliably informs you that 90% of all your traffic comes through just single one page.
At first that may seem rather odd, but to an experienced seo consultant, this is sometimes quite common.
That’s because sometimes one page will have a ton of good quality backlinks, so naturally that page may stand out from the crowd and rank better.
Therefore, the marketing agency may decide to further enhance this page so that it can convert more visitors into customers. It may achieve this by simply adding an additional contact form, and this may increase the volume of customers which decide to contact the business.
Simple changes like this can mean that an seo company leverages Google Analytics data, and uses this to benefit the business.
Why is it so important to monitor a websites traffic as well?
Monitoring your websites traffic sources is very important as well, that’s because most business owners want to know how people are finding the business, is it through organic, PPC or social media?
How our friendly bunch of marketing geniuses can help:
· We offer competitively priced seo packages
· We can take your website higher nationally or locally
· We can offer link building and content marketing services
