Introduction
Many business owners decide to withdraw their seo investment once a website reaches the top of Google. However, most agencies will state that this is a bad idea, which may seem a biased reaction, however this article explains why seo requires a continuous investment.
What will happen to my rankings if I stop investing?
Each and every website is crawled and indexed by Google’s Googlebot, and it is at this point that Google will notice if any new work or seo has been carried out.
For example, if your agency has built new links, or possibly added a new blog post. If the work has been carried out in a white hat way, then the website may well be rewarded with higher rankings.
However a website that stagnates for any great length of time is likely to be overtaken by its competitors.
It’s often the case that at this point the business owner points to a website, that may look as old as the hills, and states they are ranking high, and there’s no seo going on there.
This may well be true, but what can happen is a website that’s been in place for many years may have accrued a ton of domain authority, meaning that Google trusts the site because it may have been around for 10 plus years.
However don’t let an old site confuse you, that’s because sometimes an old looking website will have a load of good quality backlinks, or a mass of good quality offsite seo which allows it to rank well.
Why should organic seo development be seen as a long term investment?
A new website, with a good seo agency behind it may rank very well, very quickly. However, it’s important to note, that especially new websites, if seo investment stops they can decline in ranking positions as fast as they risen to the top.
Also, for most business sectors today the competition is fierce, so as soon as your website reaches the top, your competitors seo company will be reverse engineering the seo methods so they can use the same methods.
Why does Google’s Freshness updates matter?
Google rewards websites that regularly add good quality content marketing. This is the main reason that websites regularly update the news section of their websites.
