Introduction
Many business owners will be slightly confused as to why some of their direct competitors are ranking better than their own website.
For example, a company many have invested thousands of pounds into a new website, but not understand why a competitors rather outdated looking website, can still rank better than theirs.
The truth is the style, as in the appearance of the design of the website has nothing to do with where it ranks.
If a website functions properly, i.e people can find what they want, like a product they are looking for, then the appearance has of the website shouldn’t affect the websites seo.
How does Google decide where to rank a website?
Google uses over two hundred ranking factors, these get computed by Google’s algorithm, then Google is able to determine how important your website actually is.
For example, a website with strong backlinks, good quality content marketing, and all the onsite seo has been correctly optimised, then such a site will overtake a website that hasn’t invested in seo services at all.
How does Google’s algorithm work out where to rank a website?
Google will use the ranking factors to determine where your website should be ranked, the difference between first position on Google, and the second position may only come down to just a few backlinks.
So, this means that a website at the top of Google, could be replaced by a competitor just the basis of a few links.
However, some Cardiff companies don’t just invest in seo to just reach the top of Google, many companies now invest in digital marketing services to ensure they have a large gap between them and the next competitor.
This means that when they have reached the top, they don’t stop there, they carry on building links, and generating high quality content marketing, so that the next competitor cannot come close.
What are the most important ranking factors?
Many agencies believe backlinks are the most important ranking signal, however for an online marketing strategy to be effective, the strategy must be rounded, meaning the agency must optimise as many ranking signals as they can.
How can your digital marketing agency help?
We offer white hat digital marketing services, we are a well-known SEO business, so to receive a quote, why not get in touch with a member of our team today?
