Why it pays to get technical

No business will ever want to employ an seo company that is just going to spout out tons of technical jargon.

However, with that said, what most business do expect is for the digital marketing agency to have someone who can look under the bonnet of their website, and figure out their technical seo problems quickly.

Within the online marketing profession, we often refer to the complex and intricate parts of the onsite seo work as the “technical seo” elements.

It’s this part of the job that we here at Top Space simply love, and with our experience it’s often only a matter of minutes before we start spotting areas for improvement.

Here are some of the areas that we most commonly spot, that often need improving for most websites from a technical seo perspective.

Crawlability

Nine times out of ten if a business owner believes that their website is not performing as well as it should, in terms of generating the right amount of sales, then sometimes the finger of blame is automatically pointed towards the websites design.

However, sometimes the websites design is not the real issue at all, instead it’s often because the website is failing in one, or many aspects of its technical SEO design.

A serious technical problem could be the inability for Google to crawl the website easily for example.

Googlebot is a sophisticated piece of programming, and its Googlebot’s job to crawl and index websites. However, some forms of coding can give Googlebot a headache, and sometimes Googlebot cannot index certain work.

So yes, you guessed correctly, if a business owner replaces their site, say with a brand-new fancy design, that may now have very little in the way of wording, but whole new form of coding, then sometimes this can actually damage a websites search engine optimisation (SEO). That’s because if the website has a certain types of coding, then Google can sometimes struggle to read the website, or that particular page.

A good example of this is when a company replaces paragraphs of written text, with a promotional business video that may automatically load.

How’s your internal backlinks looking?

Certain SEO agencies are so focused on building external links, that sometimes they forget internal links are important as well.

However, there’s loads of rules to follow here as well, like not going mad with stuffing words you would like your site to rank for within the anchor text. This can cause over optimisation issues, something your agency should avoid.

Instead help your users find useful information within your site, and don’t just point out the obvious stuff like the contact us page, instead point to pages or blog posts that may have become buried by newer work.

By helping your users find useful information, you’re also helping your old friend Googlebot find this work as well.

Plus, if the anchor text is written correctly, then this can help your digital marketing efforts, plus hopefully keep people on your site for longer, which can also help your online marketing efforts- win-win we say.

All the minor ranking signals do add up

When it comes to online marketing the more minor ranking signals shouldn’t be ignored neither.

You may have employed a website designer that was in a mad rush to complete your website, and because of this some corners may have been cut.

This means there may well be no alt tags, no meta descriptions, no customised url extensions, no internal links, no header tags, the list just goes on and on.

So, in a nutshell, take the time, get the technical seo aspects correct, and you will soon see why technical seo is so important. You may therefore wish to optimise your websites: