Sometimes a website can be created in a bit of a blind rush. This can sometimes mean that the website designer may design a set number of pages, and these can sometimes have little regard paid to the websites overal SEO strength.

This can sometimes mean that the website will then see most of its visitors flow just through the homepage. This can mean that the other main pages, may not act as landing pages at all, and that’s because the seo that’s been implemented so far is poor.

We will be able to strengthen your websites ranking signals, and also increase the volume of visitors that visit your site, across a number of landing pages.

What is a landing page?

If you’ve ever searched to buy an item, say a pair of brown shoes for example, and you have clicked the result, and then been taken straight to the product, well that page is then deemed to be a landing page. In basic terms, it’s a page that has been optimised to attract visitors for that exact product or service.  

Why should my website have multiple landing pages?

It’s the online marketing company’s duty to note which services or products that the company wishes to sell.

Then organise these services, or products in such a way that they can be optimised separately from each other. This means that when people are searching for “brown shoes”, they will land on the section of the website that sells just brown shoes.

Also, the website may be optimised for “formal shoes” “trainers” etc etc.

Why optimise each page for a specific keyword or phrase?

Optimising different pages for a set keyword is absolutely vital, as otherwise Google, or another search engine will not know what that page is about. This means that the website may become less focused, instead being deemed as just a shoe retailer, which may rank in a low position, rather than ranking for a number of different keywords, such as “men’s formal shoes” or “brown boots” for example.

This means the business may well be missing out on a lot of business, because other websites may rank a lot better for what the customers wish to purchase.

That is why your SEO consultant should pay careful attention to the following ranking signals:

  • Adding keywords to the Url’s
  • Keyword placement   
  • Meta title’s
  • Meta description’s
  • Alt tags
  • Unique and sufficiently long product / service descriptions
  • Title tags, H1 through to H6
  • Do not use duplicated written work
  • Not to over use keywords

 Where can I obtain quality SEO services?

We can offer quality white hat online marketing services, for an exact quote, why not give us a ring today?