How do you create an online marketing strategy?

Most businesses recognise that they need an online marketing strategy before they invest in seo services.

This is in order to focus marketing efforts, so that the strategy can achieve set objectives.

However, many businesses fail to take into account the realities of forming an online marketing strategy. Within this article, we are going to give away some top-tips for how to create an effective online marketing strategy.

How do you create an online marketing strategy?

First things first you have to set a budget, and it’s important to recognise that when investing in organic seo, the investment needs to be on-going.

That’s to say as soon as investment stops, it’s entirely possible that a competitor will overtake you.

So, a business has to set a budget that it can afford over the long term.

Secondly the business must set realistic goals.

Are the goals your business has set realistic?

Some business sectors are very competitive, for example take the insurance industry, whether it be home or car insurance, this business sector is very competitive.

This means that a business with a £1000.00 per month, set for getting on the first page of Google for insurance terms, is rather unrealistic.

This is likely to be much more effective, than trying to get the business to rank across the whole country and the marketing strategy to be too diluted.

Are the methods being used white hat?

Some agencies may state they can get a website onto the first page of Google in record time, however if the methods used are not white hat, then the website could be penalised later on.

This means Google could implement a penalty which means a website will have its rankings pushed down, or the website could be totally removed from Google altogether.

Has the strategy taken into account lag time?

It’s important to remember that work carried out today, may mean that SEO results may only materialise two or so months down the line.

How our Cardiff online marketing agency can help

Top Space is an seo agency, to discuss your websites seo requirements, why not call us?