For anyone who’s in any sort of doubt over how effective content marketing can be, its important to take a look at some stats. That’s because 89% of B2B, and also 86% of B2C marketers are said to use content marketing.
For some seo companies however, they may see creating high-quality content marketing as a time consuming task. However, we would state, that without it, its very difficult to improve a websites ranking.
Is the content marketing relevant?
Relevancy, to any marketing consultant should be a big factor that they should consider. This means that when a new client approaches Top Space, we make sure that all on-site ranking signals send a clear message regarding what the business is offering.
We achieve this my optimising some of the following ranking signals:
- Keywords and related keywords
- Optimising meta titles and meta descriptions, for a better CTR
- Optimise alt tags
- Create high quality content marketing
The list of considerations is quite simply endless, but in short, which ever seo agency that you choose, they should make sure that the website has strong content marketing, supported by strong ranking signals.
Keywords
Some marketing agencies still believe that keyword density is an important factor to consider- it’s not. The work instead must always be white hat and keywords must sound natural when reading a sentence.
Internal links
Internal backlinks are important, that’s in order help keep time on site figures high, and to also reduce bounce rates.
Anchor text
The anchor text within internal links, and external links is also important, however it’s important to only optimise the anchor text using white hat best practices.
