It’s really important to get the design of your website right. This is not just to make the website look good, but also the design of your website is important for search engine optimisation (SEO) purposes as well.

For example, a really poorly designed website, one that doesn’t allow it’s users to find the right product, or service quickly, well this may give the website a sky-high bounce rate. A high bounce rate will affect the websites rankings, which means its not good for the websites SEO.

Why is a websites design so important?

A company website should have the following features to assist with online marketing:

  • It should load quickly
  • Have a good easy to use navigation bar
  • Have a site map, so that Googlebot can index all of the sites main pages
  • Have links to social media profiles

Can a poorly designed website mean that the website will have a much higher bounce rate?

If a website is difficult to use, for example you are shopping for a pair of shoes, and finding the right size is very difficult, then this is likely to frustrate a customer.

A frustrated customer is likely to bounce off the website, they are then likely to go straight on to a competitor’s website instead.

A high bounce rate can mean that a website’s rankings will drop.

Why are time on site figures also important?

It’s really important that a website offers useful information, and makes it very easy for customers to find what they are after.

For example, a website that makes it easy for a customer to find a product, will most likely mean that the customer will spend longer on the website.

If a customer cannot find what they want easily, well they will most likely leave the site, if a lot of visitors do this, then the average time on site figure is likely to be low, which means the websites rankings could be affected.

What are conversion rates?

A conversion rate, is the percentage of visitors to your website that converts, a conversion could be a sale, a sign-up to a newsletter or simply a customer which phones the business.

How we can help

Top Space offers seo services at a sensible cost. For a quote for our services, why not give us a ring?