Keywords are important to any search engine optimisation campaign. They are read by the search engines and used to gather what a website or page is about.

From our previous articles you may have now figured out how many keywords you should target and which keywords would be most beneficial to your business.

It is important to remember that Google and other search engines prefer keywords to be written in a natural way, this means that you should never over optimise your website. Over optimisation could lead to a penalty being incurred.

That’s to say it is possible to use keywords incorrectly, this could jeopardise the performance of your website, in some circumstances it could even mean a penalty which will demote a website. It is well worth therefore if you’re not sure checking with a professional first.

Does your website deserve to be at the top of Google?

Most business owners want their website to be at the top of Google, however a common pitfall some fall into is to try and over optimise their websites too much.

This often means keyword stuffing, which means placing keywords in the important areas of the site such as over optimising title tags, meta descriptions and also header tags, this occurs when keyword’s are written in an unnatural way.

Google’s algorithm is very sophisticated, it will soon work out that an unnatural way of optimising a website has been used. Therefore keywords should only be used in a natural way that flow with the context of what you are writing about. So in other words don’t overuse keywords to try and rank higher.

Here’s where the important parts of the website can be optimised using keywords

If you are unsure it’s important to contact a marketing agency, or you may wish to consult with a freelancer.

Page titles

Page titles are one of the more important areas of on-site search engine optimisation, yet even here it’s important not to keyword stuff or to write the keywords in a unnatural way within the sentence.

URL extensions

Some content management systems, and some other websites allow keywords to be added as an extension to the main domain name.

By adding keywords onto the main domains URL it further clarifies to the search engines, like Google, what that page is about.

Header tags

Another important element of search engine optimisation is header tags, this can clearly spell out to Google what a page is about. It is important however to write these header takes naturally and in a way that will help the user jump to a section of the page that they may find useful.

Main content

Within the main body of writing on your websites text you can naturally write keywords, however do not structure your content around keywords as this is likely to look unnatural and could even trigger a search engine penalty for over optimisation.

Meta descriptions

Meta descriptions are an important way of providing a snippet of text people can read within the search engine results to see if they want to visit that page.

Do not try and over optimise the meta descriptions, instead give an explanation about what that page is about and this will massively help a vistor decide whether you offer the information that they are looking for.

How our business can help

We are based within Cardiff, we offer the full range of search engine optimisation services, all our services are offered at sensible prices.

For a no obligation quotation why not get in contact with us today?