A business website may have a great design, to the business owner it may feel as though it ticks all the boxes- yet you may be wondering why it isn’t generating all the sales that you expected?
That is why so many businesses turn to digital marketing agencies for help, and this is where these agencies often use Google Analytics to understand how they can improve the websites SEO.
Google Analytics is a fantastic free tool, that allows you to gain an understanding of how your visitors to your website are using your site.
Here are some crucial areas that you seo consultant will undoubtedly look at in order to improve your marketing campaign.
Bounce rate
The bounce rate measures how many visitors came to your website, but left without visiting any other pages.
A sky-high bounce rate can mean that your website is not retaining its visitors. It could mean that they are clicking the back button, and then visiting a competitors website instead.
In order to improve the bounce rate of a website, some agencies change the text on the page to see if different information will help the visitor.
Sometimes a website can just be difficult to use, for example the text might be hard to read, so making some simple design changes can sometimes also improve the websites bounce rate.
Time on site
Time on site is an important statistic to monitor as well, that’s because sometimes there can be a direct correlation between a site that is able to keep a shopper on its site for longer, and higher sales.
For example, if products on your website are displayed differently, such as how a range of designer shoes are displayed, and people spend more time within the shoe section of your site, then this can sometimes have a direct bearing on sales.
So, it’s important to monitor time on site, and where possible improve this figure.
Easy to use
Most importantly your website should be easy to use, the seo agency must evaluate whether each and every page is easy to use on mobile and desktop. If its not this is likely to lead to a higher bounce rate.
Popular pages
It’s important to recognise which pages of your website are the most popular, and to try and work out why this is so.
If it can figured out why some pages on your business website work better than others, then those benefits could be rolled out throughout a site.
Sometimes it can be something as simple as embedding a contact form within a page, so that this section of the website then obtains more enquiries from customers.
How we can help
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