What are the main “ranking factors” which allow a website to reach the first page of Google’s results?

Many small businesses will have undoubtedly asked themselves the following question: “how can I get my business on the first page of Google”. For most businesses this can be quite a lengthy process to achieve, however we will consider the factors that we think are important to search the engine in this quest.

We here at Top Space Seo, believe that Google’s search engine through it’s algorithm, looks at important seo considerations such as keyword optimisation methods, the quality of the content marketing, the quality of the backlinks and also on-site seo factors as well. If these ranking signals are enhanced correctly, and better than your direct competitors, then you are likely to rank better than your competitors within Google.

However Google is widely reported to have over 200+ ranking signals, so yes online marketing agencies have got our work cut out! We look at what we think form the major ranking signals for Google are.

It’s important to remember that search engine optimisation should be a continuous process. That’s because your direct competitors websites may become stronger through Seo, so you have to form your own online marketing strategy in order to combat this and stay ahead of your competitors.

We will now look at the following Seo factors that we think Google looks for when assessing where to place a website within search.


SEO Keyword optimisation

Google will look at how keywords have been optimised within your website. If this is carried out correctly you are most likely to be elevated within the ranking positions. However, if this is done incorrectly, through say “keyword stuffing” for example, then you are likely to be penalised within search.
 For keywords to be optimised correctly, they have to be placed strategically within the text in the correct density.

If you are in any doubt as to how to write naturally worded content marketing with keywords that are correctly optimised, then you should consult an expert seo consultant, or digital marketing agency for further advice.

Google’s algorithm then indexes and ranks pages based on their quality score and how well they have been optimised for certain keyword’s.

For example overdo it and you can be demoted, get it right and you can be pushed up Google’s rankings.

You should pick seo keywords that are relevant to your industry, that people are likely to search for in order to land on your website.

However, do not pick keywords that are overly competitive that you cannot realistically achieve within your seo marketing budget.

For example, ranking highly for a local dental practice, is likely to be much easier to obtain in terms of ranking positions on the first page than it would be to rank for car insurance company nationally for example.

Quality of the Content Marketing

Google’s algorithm rewards high-quality content marketing. If your work best answers the searchers queries and does this in a way that is likely to offer a good user experience (Google Hummingbird) this will more than likely help your page or website to surface higher within the search engine results pages.

However, low quality content marketing that has been keyword stuffed or duplicated will be pushed down the rankings through Google’s penalties, or just rank very low within search indeed.

You should write about work which interests your target audience, and has keywords naturally written within the text.

Quality of the BackLinks

Google’s algorithm, or more exactly its Penguin updates and its integration within the algorithm rewards high-quality and relevant links pointing to your domain.

The link should come from respected and quality sources always. Non-relevant or low quality backlinks can harm your websites rankings.

On-site Seo factors

Google will look at how your website has been optimised generally through meta tag optimisation, title tags H1, H2, H3 tags, and internal navigation (anchor text) for example.

If you have high quality on-site Seo, then this is likely to be rewarded by Google. It’s important to remember that you should optimise a single page for each keyword that you wish to target.

For example dentists may wish to have separate pages for each type of dentistry that they perform. For example teeth whitening, cosmetic veneers, and braces should all have separate pages when optimising for this type of website.


If you need help with your seo, why not give us a ring today at Top Space Seo?